Enthusiasm is important because it motivates employees to go the extra mile, it increases productivity and enthusiasm leads to customer satisfaction.
In our new book The Enthusiastic Employee — How Companies Profit from Giving Workers What They Want, we define enthusiasm as a positive, energized, motivated state. Most people are enthusiastic when hired. What happens to dampen that enthusiasm? Management, that's what.
To keep employees enthusiastic you must prevent management from destroying the natural enthusiasm that workers bring to their job and satisfy the three essential factors of employee motivation: Equity, Achievement and Camaraderie?
Employees want to be treated fairly and be properly compensated.
Employees want to take pride in a job well done.
Employees want to be on a team that works together to win.
After years of research and experience, we've created a proven model for achieving organizational breakthroughs with an affordable attitude survey for organizations with between 100-1,000 employees.
The Sirota Enthusiasm Survey uses the same mechanisms, professional scientific rigor and massive normative data that we have been using for over 30 years to create surveys for the world's biggest and best companies but with a more streamlined upfront process, and at a fraction of the cost for smaller organizations.
The Sirota Enthusiasm Survey consists of 40 core questions organized into the three main categories — equity, achievement and camaraderie — plus an overall assessment of employee enthusiasm and leadership effectiveness.
Each category is organized into a series of indicies supported by strong normative data. Customers can add up to 10 specific questions to the survey at no cost. It takes each employee just 10-15 minutes to complete the survey.
Survey results are tabbed and interpreted by a team of management science experts who then focus on the 2-3 key insights that can sustain employee enthusiasm and increase bottom line results. Plus, Sirota experts can provide the concrete steps to ensure that survey results are used by everyone from the CEO to first-line managers. Now let's take a look at some survey results.
The Dimension Summary report looks at the three broad categories of enthusiasm - equity, achievement and camaraderie divided into 8 dimensions supported by roughly five questions in each dimension. Results show favorable and non-favorable responses from management and non-management by dimension. This reveals where opportunity exists to increase enthusiasm.
The Equity response looks solely at the category from the psychological dimension—that is, are people being treated respectfully, and is management credible, fair, and consistent. The other two dimensions of Equity are Economic and Physiological. Answers to six core questions within this dimension help determine the organizational behavior that can be addressed to increase employee enthusiasm.
Overall Engagement reports on the level of engagement management and non-management is experiencing and the likelihood that they will stay with your organization, recommend it to others and go above and beyond to get the job done. Since enthusiastic employees won't leave at the first opportunity —you can save one and a half times their annual salary in recruiting, training, and lost productivity by keeping workers motivated. Reason enough why this is such an important measure.
The norm summary is a benchmark comparison between your company and other companies Sirota has surveyed over the last 10 years in terms of management and non-management satisfaction.
This chart looks specifically at questions where management responses scored 20% higher and those significantly below the norm.
As in the previous chart, the norm summary non-management looks at questions in which non-management responses varied dramatically from the norm.
To learn more about the affordable way to help increase employee enthusiasm call Bruce Segall at (914) 922-2515 or email bsegall@sirota.com.
Click here to download a Free, no obligation executive summary of our book The Enthusiastic Employee - How Companies Profit from Giving Workers What They Want.